Advantage signs five new authors for upcoming books

Advantage | The Authority Company added five new authors to its publishing roster, with books from CEOs, coaches and other business experts set to publish in the coming months. The titles focus on leadership, business development and personal growth, reinforcing the company’s push to help professionals build authority through books.

Why it matters: - Advantage | The Authority Company is using publishing to help executives and experts build visibility, credibility and professional authority. - The five new books add to the company’s pipeline across leadership, business development and personal growth. - The releases expand Advantage’s roster of authors across its six imprints.

What happened: - Advantage | The Authority Company announced five new publishing projects and five new authors. - The authors are Miranda Cullen, Richard Causey, Wendy Bernero, Nathan Jenner and Curtis Sethaler. - The books are scheduled to be published in the coming months. - All five projects will be published under Advantage Books.

The details: - Miranda Cullen, founder and CEO of Inside Stories, is writing She Designed a Life She Loved. - Cullen’s book argues that resilience is a skill that can be built through repeated practice after long setbacks. - Cullen’s book draws on her professional and personal challenges and offers mindset shifts and practical tools. - Richard Causey, Master Coach and Executive Director of DRC Consulting, LLC, is writing Dirt Road Leadership. - Causey has led more than 4,000 teaching sessions and spent 35 years in banking management and lending. - Causey’s book pushes back on a speed-obsessed view of leadership and calls for a slower, more intentional approach to development. - Wendy Bernero is writing The Partner Paradox. - Bernero has held multiple executive roles and has worked on data-driven planning and execution. - Bernero’s book aims to help lawyers move from legal technicians to client-centric business advisors. - Nathan Jenner is writing Seven Blindspots. - Jenner’s background spans financial services and technology. - Jenner’s book will provide a framework for senior leaders to identify and overcome seven blind spots that can stall executive careers. - Curtis Sethaler is writing There is More: A guide for Men to Build a Life that Matters. - Sethaler is a nonprofit executive, entrepreneur, certified coach, and author, speaker and trainer with the John Maxwell team. - Sethaler’s book draws on experiences with adversity, discipline and growth. - Sethaler’s book challenges men to raise standards, take ownership and pursue a bigger life. - Advantage | The Authority Company operates six publishing imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, Rethink Press and Rethink Books. - The company also offers PR, podcasting, personal brand websites, content creation and brand strategy services. - Advantage was founded in 2005 and says it has helped thousands of clients build authority and personal brands. - Advantage Media operates in Charleston, South Carolina, and London. - More information is available at theauthoritycompany.com.

Between the lines: - The new lineup shows Advantage continuing to target business leaders and subject-matter experts who want books that reinforce their public positioning. - The subjects lean toward practical self-improvement and professional influence, which fits the company’s broader authority-building pitch. - The announcement also signals a steady flow of content across multiple imprints rather than a single flagship launch.

What's next: - The five books are expected to roll out over the next few months. - Advantage will likely continue pairing publishing with brand-building and promotional services for its authors. - Additional author announcements may follow as the company expands its pipeline.