Tai Bixby hits Amazon best-seller status with Lead with Empathy

Tai Bixby’s co-authored book, Lead with Empathy, reached Amazon best-seller status after its June 4 launch, with top rankings across multiple business and leadership categories. The milestone boosts visibility for Bixby’s chapter on negotiation, resilience and real estate.

Why it matters: - Lead with Empathy reached Amazon best-seller status within a week of its June 4 launch. - The rankings expand Tai Bixby’s profile beyond commercial real estate and into leadership and business thought leadership. - The book’s category performance suggests strong interest from entrepreneurs and executives in empathy-based leadership messaging.

What happened: - SuccessBooks® announced that Lead with Empathy, co-authored by Tai Bixby and Chris Voss, hit Amazon best-seller status. - The book also reached No. 1 New Release in Direct Marketing. - Amazon listed the title among top new releases in Entrepreneurship, Marketing, Communication Skills, Business Development & Entrepreneurship, Marketing & Sales, and Business & Money.

The details: - Tai Bixby’s chapter is titled “From Courtrooms To Closing Tables.” - The chapter traces Bixby’s path from resolving land use disputes to building a career in real estate and advocacy. - Bixby frames his work around protecting others, standing up for what is right, and using resilience and determination to create new opportunities. - The book earned best-seller status across Communication & Skills, Marketing, Entrepreneurship, Marketing & Sales, and Direct Marketing. - Bixby is a commercial real estate broker, investor and advisor based in Santa Fe, New Mexico. - He has more than two decades of experience in commercial real estate. - Bixby holds dual designations from SIOR and CCIM. - At Real Estate Advisors, LLC, Bixby leads investment sales, leasing and advisory work across office, industrial, retail, multifamily and land. - His clients have included institutional investors, private equity funds, developers, law firms, banks and municipalities across New Mexico and the Southwest. - Bixby has closed more than $500 million in sales and leases. - He says his negotiation approach is shaped by Chris Voss’s “Black Swan” methodology, tactical empathy, calibrated questions and financial precision. - Bixby says his work has helped shape Santa Fe’s commercial landscape, including courthouse and government leases, downtown retail portfolios and industrial campuses. - Outside work, Bixby volunteers at his religious center and travels and sails with his family. - Contact information in the release includes tai@tba.team, Tai Bixby on LinkedIn, and www.reanm.com. - The release also directs readers to order the book by visiting HERE, but no URL was provided.

Between the lines: - The release positions Bixby as a dealmaker whose real estate background translates into leadership commentary. - The emphasis on empathy, tactical questioning and ethics points to a broader business trend: soft skills are being packaged as competitive advantages. - The book’s category spread shows the title is being marketed to both sales-minded professionals and general business readers.

What’s next: - SuccessBooks® is likely to continue promoting the book’s rankings to drive additional readership and visibility. - Bixby’s growing public profile may support future speaking, mentoring or publishing opportunities tied to negotiation and commercial real estate. - The release provides a direct path for readers to contact Bixby or connect on LinkedIn for more information.